Ad Measurement Trends: Overcoming Signal Loss and Attribution Hurdles in 2025

Over 60% of US marketers are working on better and/or faster media mix modeling (MMM) to future-proof their ad measurement strategy, according to an EMARKETER survey conducted with Snap. 

As privacy laws tighten and questions linger around third-party cookies’ future in Chrome, advertisers are turning to time-tested strategies like MMM to measure media impact. Join senior analyst Evelyn Mitchell-Wolf for a Meet the Analyst Webinar to explore how MMM and other measurement tools can help you prepare your strategy for 2025 and beyond.