How To Prepare for the Future of Search

The SEO industry never had a dull moment in 2024. We’ve seen intense algorithm crackdowns, explosive shifts in SERP competition, an antitrust trial, and algorithm updates that probably left you scratching your head in confusion.

Like many SEOs, you might be wondering how to navigate the future and plan a course for 2025. If you’ve been struggling with the impacts of the Helpful Content Update (HCU), battling the rise of UGC platforms like Reddit, or trying to make sense of Google’s algorithm changes, this webinar is for you.

We’re hosting an AMA session with Lily Ray, and we’ll be answering questions around:

• The HCU and content strategy
• Algorithm updates, penalties, and recovery
• The rise of UGC communities on SERPs like Reddit
• Insights from the US vs Google antitrust trial
• Search GPT and its potential impact on SEO
• Preparing for the future of search in 2025

If you’re looking for actionable insights and strategies to help you thrive in 2025, this is your chance to get answers from one of the leading voices in SEO.