Make Your Media Platforms Work Harder

Media platforms like Google, Meta, and The Trade Desk have developed powerful AI to improve media performance. They are increasingly incorporating more holistic data outside of clicks and conversions to optimize campaigns. With access to deeper insights like incrementality, customer lifetime value, and profitability, platform AI can optimize for business-critical outcomes for advertisers—but only if you know how to best leverage it.

Get best practices to boost your campaign performance using critical data signals and platform AI tools from leaders at Meta and Ovative Group. You’ll find out:

• The limitations of current media platform optimization
• Approaches you can take to enhance in-platform AI for more effective marketing
• How to better align your media campaigns with broader business outcomes through smarter data-driven decisions