Social Media Sports Partnership Strategies for 2025

Sports partnerships visible across social media are powerful, but success requires more than just exposure to new audiences. So, why do some partnerships thrive while others fall behind? Certain factors can make or break a collaboration—as well as small but powerful changes you can make to your social strategy to boost engagement and measure its success.

Get insights into which platforms create the most value and engagement across different types of sports partnerships, and how brands can leverage them for success from KORE’s Pete Abels, director of brands, and Daniel Foltz, partner strategy and data analyst. You’ll find out:

• Why specific brands gained or lost social value, and what strategic tweaks led to growth or decline
• How to optimize posting strategies with partners to drive better results, increase engagement, and improve rankings
• Strategies to uncover new partnership opportunities, and how data-driven rankings and platform insights can benchmark performance