How does your brand rank? Measuring and maximizing mid-funnel impact

Too often, brands focus their attention (and money) on the two ends of the funnel—awareness and performance—while ignoring the core. This shortcut approach means many opportunities to truly connect with consumers are missed and leads that should have been nurtured fall to the wayside.
 
One primary reason for this neglect is that it’s been historically difficult to prove the value of those mid-funnel initiatives. Until now.
 
This webcast with Ad Age and Nativo will explore how new uses of machine learning and AI can help solve those mid-funnel woes and drive consideration through smart, scalable and measurable campaigns.
 
Discussion topics will include:

• Why nurturing leads is vital.
  
• How to accurately gauge your brand’s position with consumers.
  
• How to measure real-time impact of content initiatives.
  
• Best strategies to enhance brand perception and strengthen marketing position.