Maximizing impact: The full-funnel approach to media execution

For independent agencies, focusing solely on top-of-funnel awareness or bottom-of-funnel conversions is not enough. To truly drive impactful business outcomes for clients, independent agencies must align their media strategies across the entire customer journey —from awareness to consideration to purchase and beyond.

Join Ad Age and Pathlabs for an insightful discussion on the advantages of a full-funnel media execution strategy, featuring a panel of experts from top independent agencies. Learn how a comprehensive approach can enhance campaign performance, drive customer acquisition, and improve ROAS. Our panel will cover the tools, platforms, and workflows that make full-funnel media execution both practical and effective, while showcasing case studies with measurable results. 

Don’t miss out on this opportunity to learn how to maximize the impact of your media efforts and drive success for your clients. 

Panel discussion topics :

• Defining the full-funnel approach and its role in media execution
  
• Aligning media strategies with key business outcomes
  
• Real-world case studies from independent agencies
  
• Best practices for managing and optimizing full-funnel campaigns