Grow Audiences With Actions, Not Attributes

In today’s attention economy, consumers engage with your brand in many ways. While brands have adapted to omnichannel selling, their marketing efforts often remain siloed and disjointed. To be successful, brands need to rethink how they engage with consumers in moments that matter while balancing conflicting priorities of brand and performance. 

Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders at Quad. You’ll find out:

• Why personalization beats segmentation, and how to build highly relevant personalization that lifts response rates
• How to implement always-on customer-led communication, based on transactions, behavioral triggers or life stages
• Strategies to evolve your measurement beyond last-touch attribution