Key stat: The number of companies generating more than $1 billion in annual US connected TV (CTV) ad sales grew from two in 2020 to five in 2024, according to EMARKETER’s forecast.

Netflix, YouTube, Amazon, and Hulu have established success in an increasingly crowded CTV market, but emerging services are doing their best to steal viewers and ad dollars. In this Meet the Analyst Webinar, senior analyst Ross Benes will explore how the top US streaming services compare in both ad revenues and time spent.

• What’s behind Netflix’s growth push and how competitors are trying to stand out
• How and why YouTube’s reach continues to grow
• The impact of subscribers increasingly opting for ad-supported plans