Emotion and understanding the whole viewer: The next frontier of CTV advertising

Connected TV’s widespread use and steady uptick in audience size is proof of its popularity with consumers. So why does data suggest that viewership is outpacing ad dollars? That’s potential revenue being left on the proverbial TV tray, and smart marketers are finding ways to reach those viewers.

Join Ad Age and Wurl for an enlightening conversation with CTV and advertising industry leaders as we dissect current marketing challenges and how the industry can deliver on CTV’s potential.

Don’t miss this opportunity to learn:

• How to emotionally connect with viewers in order to maximize return.
• How to determine which strategies will reach your desired audience.
• Which technology is shaping the future of CTV.
• How to align your media strategy with your overall brand goals.