Measure the True Impact of Your CTV Campaigns

In advertising, there are a lot of ways to attribute results, and choosing the right one can be paralyzing – especially when it comes to connected TV. Recent surveys have shown that understanding CTV’s attribution models is still a struggle for marketers and their agency partners. But with the right information and mindset, it doesn’t have to be.

Join MNTN’s SVP of engineering, Richard Girges, to learn more about how to use and measure CTV as a performance channel. You’ll find out:

• Why the traditional approaches to measurement have not satisfied the market
• How new models are making it easier for marketers and agencies alike to understand the true impact of their CTV campaigns
• How the right attribution model can ensure you’re properly accounting for CTV’s impact