2025 AMA Marketing and Public Policy Conference

Building Resilience by Building Bridges: Business, Marketing and Policy for Societal Well-Being

Integrate yourself in marketing and policy discussions and collaborations, focusing on building and improving resilience to the multiple adverse trends democratic societies face. Among the most critical strains identified in the World Economic Forum’s 2024 global risks outlook are:

• Socio-political polarization
• Extreme weather and other critical changes to Earth systems
• Cyber insecurity and disinformation
• Outbreak of wars

These challenges create a fragmented and ever-changing landscape, putting pressure on a key mechanism for societal well-being: collective action and collaboration between governance, corporate, and civil society actors.

Join leaders in academia and government on June 20-22 in Washington, DC, at the 2025 Marketing and Public Policy Conference to explore evidence-based knowledge and co-create practically impactful policy solutions for resilience through marketing innovation.