MRS Semiotics and Cultural Insights 2025

Showcase your latest applications of semiotics and cultural analysis in market research. Demonstrate how to transform messaging, content and branding with the power of insights.

Submissions are open for original research and real-world case studies that highlight the application of semiotics and cultural insights to inform successful campaigns. Topics of interest include, but are not limited to:

• Semiotic analysis in branding, advertising and media content: what messages are symbols, signs, and cultural codes conveying to audiences
• Digital culture and online communities: explore the semiotics of online interactions, memes, and digital subcultures
• Cultural dimensions in consumer behaviour: explore how cultural values, norms, and beliefs influence consumer preferences
• Visual semiotics and design: decode the visual elements that communicate cultural meanings in product design, packaging, and marketing communications
• Socio-cultural trends and insights: analyse socio-cultural trends, subcultures, and their implications for market research and consumer engagement
• Cross-cultural communication strategies: showcase cross-cultural communication strategies