Key stat: In 2024, US affiliate marketing spending is expected to top $10 billion for the first time, according to our forecast.

When done right, affiliate marketing can serve as connective tissue between many crucial kinds of media, including creators and retail media networks; connected TV (CTV) and paid social; and upper- and lower-funnel channels. But this added potential is arriving as the ground beneath affiliate’s feet is beginning to shift. In this Meet the Analyst Webinar, senior analyst Max Willens will explore what’s next for affiliate marketing.

• How advertisers’ interest in leveraging publishers’ first-party data will impact the space
• How technology partners such as buy now, pay later (BNPL) platforms will drive growth
• Why more discerning shoppers are a challenge for advertisers and publishers