CTV Ad Formats: Exploring the Landscape & Defining Standards

The lack of standardization across platforms is holding the industry back. As CTV viewership and ad spend surge, the ad format landscape is rapidly evolving, making it crucial to standardize formats.

The IAB Connected TV (CTV) Ad Format Landscape Report will provide a detailed look at both established and emerging CTV ad formats, complete with creative examples. In partnership with IAB Tech Lab, we’ll emphasize the pressing need for standardization and provide next steps to initiate this effort.

Join us as we discuss key highlights of the report and explore ways to unlock scalability, enhance efficiency, and strengthen connections between advertisers and audiences, in order to fuel future innovation.