Welcome to a New Era of Contextual Targeting Innovation

Contextual targeting has changed and continues to evolve as technology enables more sophistication. Keyword lists are mere table stakes. Moderator, Matthew Tilley and RRD's panel of experts will share how the latest advancements in targeting technology can help you build your most engaging campaigns.

Along the way, the role of AI and other tools for dynamic ad placement will be discussed. You'll leave the session equipped to tune up your efforts, prioritizing privacy without sacrificing precision to target your ideal audience with the right message, at the right moment.