Nov 21 - Nov 21, 2024
Marketing Automotive at the LA Auto Show
Hybrid
Marketing Automotive at the LA Auto Show
Automakers Emphasize Something For Everyone
“Freedom of choice, is what you got.” — Devo
After several years of going “all in” for electric vehicles, some automakers are re-evaluating both their vehicle lineups and messaging. Hybrid vehicles have emerged as the flexible solution offering the best of both worlds — a greener alternative with increased range without the need to worry about charging.
California still leads the country in terms of EV adoption so the Los Angeles Auto Show is the perfect place to examine what is shifting the consumer psyche.
At this conference we will consider:
- What leads a consumer to make the leap away from a gas-powered vehicle and how can automakers support the shift?
- How should automakers continue to accommodate consumers who are fully committed to only driving gas vehicles and what are some best practices for educating consumers on options?
- What are the media channel implications for more diversified messaging?
- As channels continue to fragment, what are new ways to engage consumers with more personalized appeals?
