Nov 20 - Nov 22, 2024
Brand Insider Summit: QSR
Hybrid
Santa Barbara, CA
Fee To Attend
Brand Marketing , QSR
MediaPost
Brand Insider Summit: QSR
Frequency is the New Loyalty
It’s harder than ever to be a brand marketer in the QSR and fast-casual industry. Prices continue to rise, customers are more selective about where they spend their money, and the competition to capture your fair share of stomach is fierce.
But let’s face it: everyone has to eat. How do restaurants position themselves to stand out? How do we drive new guest occasions while keeping our core customers engaged? Is increasing visit frequency the key to long-term loyalty?
MediaPost’s Brand Insider Summit: QSR brings together the best marketers from quick-service, fast-casual and casual dining restaurants. Whether you’re a challenger brand in growth-mode or a global powerhouse with thousands of locations, join us for real, in-depth conversations.
MediaPost’s Brand Insider Summit: QSR brings together the best marketers from quick-service, fast-casual and casual dining restaurants. Whether you’re a challenger brand in growth-mode or a global powerhouse with thousands of locations, join us for real, in-depth conversations.
We Will Explore:
- Balancing brand and value messaging
- Effective go-to-market strategies
- The future of loyalty programs
- Online ordering, third-party delivery, and retail licensing
- Cross-channel media planning
