Why Curiosity Is a Marketer’s Secret Weapon

To be a successful marketer, it’s critical to be creative, adaptable, and empathetic. But one important trait that’s often overlooked is curiosity. Think about it: Have you ever known an effective marketer who wasn’t eager to know more—about the brand, the product, the audience, the competition? The mere act of being curious—daring to ask questions, actively listening, wondering why—inspired SurveyMonkey to debut the Curiosity Awards, an awards program that celebrates extraordinary marketing professionals working at SurveyMonkey customer companies who are driving innovation and shaping what’s next for their businesses, industries, and communities.

Discover why curiosity is a quality worth nurturing through insights and stories from a few of the inaugural winners. You’ll find out:

• Best practices for fostering organization innovation
• Examples of the competitive advantage of curiosity
• Case studies of how marketers went from big questions to business impact