Why Linear TV and CTV Work Better Together

The rise of CTV has led to questions—and misconceptions—about the best way to approach advertising to the biggest screen in the house. New data from Marketing Architects suggests there’s a better way to make TV work than going all-in on streaming, with 73% of marketers agreeing that linear and CTV work better together to achieve their marketing objectives. How should marketers be thinking about combining these for the most impactful results?

Discover insights and best practices from the just-released study from Angela Voss, CEO of Marketing Architects, and Andy Spivak, SVP of marketing at hair restoration company Bosley. You’ll find out:

• The current state of linear and CTV effectiveness, and why adopting an all-inclusive approach to TV will set your campaigns up for success
• How consumers and marketers are thinking about the blurring lines between different forms of TV
• How Bosley used linear and streaming TV to power its growth