Key stat: More than 8 in 10 US consumers are concerned about data privacy when interacting with brands online, according to a survey by Attest.  

Tracking and identifying users is becoming more complex due to new privacy laws and shifts in consumer attitudes. In this Field Guide Webinar, EMARKETER’s Arielle Feger will unpack the evolving world of identifiers, sharing actionable insights on privacy and adoption strategies in today’s landscape. LiveIntent’s Greg Cappello will also join to discuss addressability and ID bridging.

• The importance of exploring new identifiers
• Practical steps to successfully adopt new methods
• How to ensure privacy remains central to your strategy