Yes, Privacy and Performance Can Co-Exist

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Advertisers need to adapt and embrace privacy-centric solutions that are innovative and highly relevant to the consumer. The key? Taking the right approach to leveraging first-party data.

Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out:

• How Booking.com built a comprehensive picture of campaign performance with Snap and Snowflake, setting a foundation for future success
• Strategies to boost ROI while ensuring effective measurement and maintaining consumer trust in a privacy-first landscape
• How the future of measurement is taking shape by equipping marketers with greater control and transparency to achieve superior ad performance