Use Identity and AI to Supercharge Your Campaigns

Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. The key? Coupling AI and identity resolution within the clean room to empower high-performing campaigns, reduce media waste and provide stronger customer connections.

Get insights into successful clean room optimization from Lynne Schneider, research director at IDC, and Joran Lawrence, SVP of product management at Epsilon. You’ll find out:

• Why identity is an essential ingredient for AI and machine learning capabilities inside a data clean room
• How the right clean room sets the stage for effective, personalized media activation
• The essential “equipment” your clean room needs to have, including identity, AI, and proprietary data