What banks need to know about Gen Z

With only 32% of Gen Z finding banking products in branches—compared to 55% of Gen X/baby boomers—understanding how to reach Gen Z in other ways is crucial for any financial institution looking to thrive.

Why Attend:

• Data-Driven Insights: Learn from EMARKETER's Tiffani Montez about Gen Z's banking habits and how they differ significantly from previous generations.
• Practical Strategies: Our Gen Z influencer panel, including Taylor Price, Taylor Mitchell, and Michela Allocca will discuss how to leverage social media and other digital channels to connect with Gen Z.
• Interactive Q&A: Engage directly with the panel and get answers to your burning questions.