The Future of Measurement: Creative’s Impact on Media Effectiveness

According to Kantar research, effective ad creative sees a 4X increase on return on marketing investment, demonstrating that creative quality is the single biggest driver for a brand to be noticed. Simply put: High quality advertising creative drives business growth and profit—but achieving it requires the right, actionable insights.

Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with measurement and insights leaders from Pinterest, Pernod Ricard, and Kantar. You’ll find out:  

• Why creative quality matters to drive brand lift performance
• How innovative measurement solutions that marry creative and media effectiveness can drive your media strategy
• How an end-to-end ad performance analysis can predispose more consumers to buy your brand, driving both short- and long-term growth