The Power of Strategic, Predictive Media

How to Double or Triple your Deposit Acquisition Campaign Results: The Power of Strategic, Predictive Media

Marketing departments at many banks and credit unions are under pressure to do more with less. Net income growth and marketing budgets were hurt by two years of rising rates. Now, as rates start to decline, the competition for customers and deposits will intensify. How can marketing leaders wisely allocate limited marketing resources, supercharge results, and win the confidence and support of management and other internal stakeholders?

In this live webinar, expert marketers from Princeton Partners, Marketing Doctor, and Rivel Banking Research will share strategic approaches and solutions that can help you double or even triple deposit acquisition results when combining best practices.

You will learn:

• How to identify and prioritize branch service areas with the highest potential for results
• How to leverage local market research about target consumer perceptions of your key competitors’ weaknesses and your relative strengths
• How to apply research-based media insights and strategies to elevate media impact and results
• How to use audience development theory and the predictive loop process to lower CPAs improve campaign ROI