2024 holiday shopping and advertising trends you need to know

When, how and where people shop for the holidays looks a lot different than it used to. Whether it’s staying on top of discovery preferences, or the ever-present generational divides, understanding what advertising strategies to employ, and keeping consumers coming back year after year, has never been so challenging.

Join us for this webinar that shares newly released trends from DISQO’s 2024 Holiday Advertising report, revealing how holiday shopping times are extending beyond traditional dates and the increasing importance of omnichannel strategies. We’ll also discuss what these findings mean for marketers during a panel discussion with Spark Foundry and Vevo.

Tune in to learn:

• How soon marketers should adapt their strategies to meet the earlier start of the holiday shopping season.
• What moves the needle on consumer engagement during the holidays, and with whom.
• How publishers are innovating this holiday season to maintain viewer engagement and measure success.