Digital Out-of-Home and In-Store Retail Media Workshop

The landscape of digital out-of-home and in-store advertising have converged with retail media, bringing to life a digitally enabled network of screens, audio zones, interactive kiosks, mobile activations, and interactive experiences and “retailtainment” that supercharge the shopper experience.

Enabled by retailer data, in-store now supports the delivery of targeted content and messaging for a more seamless and improved consumer experience with consumers at point of purchase.

This interactive workshop will incorporate direct training content from the IAB and expert led discussions on critical areas of DOOH and In-Store Retail Media:

• Merchandising and Category Management
• Audience and Creative Strategy
• Measurement and Testing Frameworks
• Overview of Platforms and Technology