Effie Awards United States

For the 2025 United States competition, marketing efforts that ran in the United States between June 1, 2023, and September 30, 2024, are eligible to enter the 2025 competition.
 
Any and all marketing efforts, whether full campaigns or targeted contributing efforts within a campaign are eligible to enter the competition. You may submit any one or any multiple combinations of mediums - any examples of work that demonstrate how you tackled your objectives.  You must detail the "why" behind the strategy and provide proof that your work achieved significant results. 

The work being evaluated by the judges must fall within this eligibility period.  Elements of the work may have been introduced earlier and may have continued afterthe eligibility period, but the work entered must have run in the qualifying time from 6/1/23-9/30/24.  Results prior to the eligibility time period that help provide context for judges to assess the significance of results achieved within the eligibility time period are fine to submit.  Results that fall after the end of the eligibility period that are directly tied to the work that ran in the eligibility timing are also fine to submit.  No work after the cut-off to the eligibility period can be submitted.   

All results must be isolated to the United States.