• How advertising budgets are shifting and how you can take advantage of these changes
• Where consumers are spending their digital time and how to reach them there
• Why marketers are turning to CTV for performance results (and how to get those results yourself!)

As we wind down this year and turn our sights to the next, the data we’ve gathered over the last 12 months has become an essential tool to develop a sound strategy for 2025. Connected TV continues its growth, and now more than ever, brands have the opportunity to capitalize in this space. From budgeting to consumer habits and how marketers view the streaming landscape, we’ve got the latest stats and facts to make the new year transition a breeze.