The Secrets to Capturing Attention in a Non-Linear World

Welcome to the new marketing frontier: Digital video has eclipsed linear TV. The purchase funnel has dissolved into a maze of touchpoints. It’s the age of information overload where ads are everywhere and interest is fleeting. That’s why many advertisers have zeroed in on attention as a success metric. After all, if a consumer pays attention to your ad, that’s a vote of confidence for its impact and effectiveness. Or is it?

Dig into exclusive research from Infillion on consumers’ attitudes towards ads… and media buyers’ attitudes towards measuring attention, with first-hand insights from Adelaide and Infillion. You’ll find out:

• How attention’s role in measuring advertising success has been upended by the collapse of the traditional purchase funnel
• Why ads that get the most attention often aren’t the most effective
• Where attention metrics fit in a holistic measurement strategy and how they can inform real-time changes in media strategy