A Fresh Approach to Sports Media Measurement

In live sports advertising, audiences are everywhere and precision is everything. Old ways of accounting for viewership and outcomes no longer work. The key to success is maximizing the impact of cross-screen ads with new forms of precise measurement that didn’t previously exist—across all screens and throughout the full ad life cycle. 

Uncover the dynamics of sports viewership that can help brands optimize their media investments with Tyler Bahl, Activision’s SVP and head of global marketing, Dave Coletti, iSpot’s VP of sports insights and strategy, and Joey Marcus, director of media partnerships. You’ll find out: 

• How Activision optimizes sports advertising for higher conversion rates
• How brands can leverage modern sports ad measurement to drive better business results
• How to measure ad performance completely across out-of-home, social, streaming and linear TV viewing
• Strategies to maximize ROAS for sports media across creatives, audience and outcomes