That's the way the cookie crumbles – supply considerations in 2025

As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.

Despite Google’s promise to maintain third-party cookies on Chrome, there remains the ongoing threat of signal loss in the industry, pushing publishers to explore alternative targeting and measurement strategies. This shift necessitates a focus on first-party data, audience engagement, and contextual advertising. As the digital ecosystem continues to transform, publishers must be agile, informed, and innovative to succeed.