YouTube Advertising in the Age of Shorts and CTV

YouTube has been the leading connected TV platform in terms of viewing hours for more than a year, according to Nielsen. Meanwhile, YouTube Shorts—its short-form, vertical video platform—has grown exponentially, both organically and as an advertising vehicle. To complicate matters, YouTube has experienced more changes and shifts in the last year than ever before.

Discover how you should approach your YouTube strategy in the second half of 2024 and beyond to drive real outcomes, with insights from media buyers and brands active on YouTube. You’ll find out:

• How advertisers are leveraging YouTube’s TV screen reach in their campaigns, and incorporating YouTube Shorts in their paid and organic strategies
• The key outcomes YouTube advertisers are focused on right now, including a look at attention metrics, sustainability, brand safety and inclusive marketing
• Practical advice on the shifts YouTube has made in the past year