Key stat: Advertisers will spend $54.48 billion on retail media in 2024, accounting for about $1 of every $7 US ad dollars, according to EMARKETER’s forecast. 

Retail media has quickly become an advertising cornerstone, with 2024 seeing a spending surge as budgets shift to off-site channels like connected TV (CTV). Advertisers are grappling with measurement inconsistencies, a lack of standardization, and operational hurdles. 

In this Meet the Analyst Webinar, Max Willens, our senior analyst, will unpack EMARKETER’s latest forecast and share the key trends impacting how retail media ad dollars are being spent.

• Why retail media is a top priority for advertisers and the factors driving its growth
• The difficulties advertisers face, like measurement challenges and managing multiple retail media networks
• What retail media means for the future of commerce media
• Plus! Ask your questions live to get personalized insights on navigating retail media