Reinvigorate Your Marketing With a Data Infusion

Are your marketing campaigns underperforming? It could be due to poor targeting, irrelevant messaging or disjointed cross-channel experiences. And in every situation, the right data can help. In fact, it is more important than ever to have an articulated data strategy that includes ways to use fresh third-party data to create more accurate audience segments, strengthen your messaging, engage people across channels and improve your customer understanding.

Explore how to determine what data will drive the best outcomes for your business and learn how to avoid data that could be slowing down your customer engagement efforts from leaders at Acxiom and UM. You’ll find out:

• What’s the right data to fill gaps in your customer understanding
• How you can use data to improve your audience segmentation 
• Ways AI is revolutionizing the evaluation of data quality