Sep 12 - Sep 12, 2024
Virtual
Did you know you can measure podcast ads with pixels just like other digital channels? Learn how to properly measure the ROI and performance of your podcast ads, double customer acquisition and confidently diversify your channel mix.
In this webcast, learn how a top direct response (DR) brand doubled its new customer acquisition by leveraging advanced pixel-based attribution and incrementality methodologies to inform optimizations and drive efficient performance.
Amelia Coomber of Podscribe and Cassandra LaPrairie of Wise will share how advanced pixel-based attribution provides real-time, accurate insights into your ad performance by capturing and matching listener IP addresses with purchaser IPs.
Register for this webcast now to learn how incrementality analysis helps isolate the true impact of your podcast campaigns, ensuring every marketing dollar is maximized for growth and gain insights into cutting-edge techniques for achieving measurable and scalable results in podcast advertising.