Jun 05 - Jun 05, 2024
Virtual
A cookieless environment? When, oh when? In the meantime, there are opportunities for innovation and creativity. This webcast from Ad Age and Nativo will cover why and how we should move away from cookies as quickly as possible, allowing advertisers to reach audiences effectively, while maintaining user privacy and creating a more beneficial experience for all parties.
From consumer-related privacy concerns to better performance and more efficient campaigns, we’ll look at some real world examples of how brands and publishers are starting to use alternate solutions. These include contextual advertising, zero- and first-party data and predictive audiences. For brands as well as publishers, that means opportunity.
This session unpacks recent developments and strategies, including: