Stale cookies: It's time to move on even as Google keeps stalling

A cookieless environment? When, oh when? In the meantime, there are opportunities for innovation and creativity. This webcast from Ad Age and Nativo will cover why and how we should move away from cookies as quickly as possible, allowing advertisers to reach audiences effectively, while maintaining user privacy and creating a more beneficial experience for all parties.
 
From consumer-related privacy concerns to better performance and more efficient campaigns, we’ll look at some real world examples of how brands and publishers are starting to use alternate solutions. These include contextual advertising, zero- and first-party data and predictive audiences. For brands as well as publishers, that means opportunity.
 
This session unpacks recent developments and strategies, including:
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• How to use content-engagement data to build an audience model based on behavior rather than attributes. 
  
• How predictive audiences outperform traditional targeting, dramatically improving viewable clickthrough rates and engagement.
  
• How to employ new audience-centric marketing models to infuse your business activities with a customer-first mindset.