Modernizing PR: Bridging Influencer Marketing & Media Relations

Keeping up with the latest strategies, best practices, and tools in modern PR can feel like a full-time job. Today, mastering PR means influencing, engaging, and building relationships with an organization’s key stakeholders to shape its perception. 

Join us for an exclusive virtual roundtable tailored for senior executives in PR, Marketing, and Communications. This elevated discussion will explore the strategic alignment of influencer marketing with media relations. Moderated by Daniella Middleton, Partner at DCI, this roundtable event will shed light on the evolving landscape where influencers, analysts, and journalists intersect, offering insights into creating sophisticated media relations and influencer marketing programs that drive impactful results.

In this session, we will cover:

• The convergence of influencers, analysts, and journalists in PR.
• Strategies for developing cohesive media relations and influencer marketing initiatives.
• Best practices for leveraging influencer partnerships to amplify media coverage.
• The transformative role of influencer technology in enhancing PR and marketing strategies.
• Addressing the challenges and seizing the opportunities in today’s media and influencer ecosystems.

* Please note this is a private event, and seats are limited. Apply now for a chance to join the discussion.