The cookie is staying: What do agency leaders think?

The cookie is apparently not about to crumble! What does this mean for those in the industry who have been leading the way in cookieless solutions? Are they still pursuing alternatives that don’t invade consumers’ privacy? And who are innovating in ad targeting and measurement strategies that don’t rely on identifiers with so much baggage?

Join industry leaders in a discussion about how they’re thinking about targeting, personalization and cross-platform campaigns with a cookieless approach. Learn how they’re tapping into the power of first-party, identity-based measurement to create targeted, omnichannel advertising experiences, boost audience engagement and understand advertising effectiveness.

Tune in to learn:

• How agencies are measuring ad effectiveness and why cookieless approaches still matter.
• What role cohesive messaging plays in boosting key brand and performance metrics for cross-platform campaigns.
• Where the future of ad measurement is headed and how the industry is adapting to evolving consumer preferences.