Aug 07 - Aug 07, 2024
Virtual
In today’s digital world, user journeys are more fragmented, creating challenges for banking and financial services marketers. As consumers engage with multiple platforms and content types, guiding them through a unified journey requires innovative strategies.
Join Aditya Saxena—Senior Vice President, Head of Solutions & Consulting at iQuanti and Amy Radin, Executive Advisor and Lecturer at Columbia University, for this webinar as they share insights on evolution of multi-platform digital consumer journeys and implications for marketing strategy. They will explore product discovery options and the importance of creating brand presence across digital touchpoints.
Gain insights into understanding key audiences and journeys, assessing shelf-space opportunities, and optimizing presence.
Key Takeaways:
Equip yourself with the tools and knowledge to navigate fragmented digital journeys in the banking and financial services industry. Register now to secure your spot!