Global Branded Entertainment Awards

Welcome to the BCMA Global Branded Entertainment Awards 2024

This is an exciting new global industry awards programme to recognise the key protagonists of branded content and influencer marketing entertainment from the production, agency, platform, media and creative communities.

The BCMA is launching a new global awards programme, in association with C21 Media, titled the BCMA Global Branded Entertainment Awards. Backed by leading experts in the branded content and influencer marketing industries the awards will recognise the key protagonists from the production, media, and creative sectors.

The new awards will reward the leading directors, producers, and content creators, that have been creating extraordinary and often ground-breaking, branded entertainment and influencer marketing campaigns without receiving the credit they deserve.

The BCMA Global Branded Entertainment Awards will bring together an Advisory Board of eminent personalities from across the globe in the world of branded content and influencer marketing, led by the advertising legend, Sir John Hegarty. The Jury will include world leading brands, such as Red Bull and Best Buy, leading production companies, such as Banijay, platforms, such as, TikTok, broadcasters, such as, CNN, agencies, such as Havas and IPG Mediabrands.

It will also include leading academics such as Jonathan Hardy, BA MA PhD FHEA, Professor of Communications and Media at University of the Arts London and Dr Bjoern Asmussen, Senior Lecturer in Marketing, Subject Coordinator for MSc Marketing and Brand Management & MSc Marketing Communications Management at Oxford Brookes Business School