Creating a Personalized Digital Experience For Customers

Build a more tailored customer journey

There is constant chatter and research on the benefits of a personalized digital experience including increased trust, engagement and revenue. Yet, according to Gartner, 63% of digital marketing executives say providing tailored experiences to customers continues to be a challenge.

This session will focus on the critical steps to developing a personalization proof of concept (POC) that can help jumpstart your personalization program for your digital experience.