Unlocking Customer Lifetime Value: Data Strategies and Technologies

Harnessing Customer Lifetime Value (CLV) will revolutionize your business strategy. Today, cutting-edge strategies and technologies are transforming how marketers capture, analyze and leverage data to enhance CLV.

Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. We will also delve into strategic data capture, the pivotal roles of Snowflake, Hakkoda and Zeta, and the critical importance of data shares and AI in shaping future-focused strategies.

• Effective Data Capture: Planning to collect the right data for enhancing CLV.
• Technology Enablement: Utilizing technologies to drive higher CLV and better results.
• Strategic Planning with AI and Data Shares: Leveraging AI to inform forward-looking strategies and cut through data noise.
• Visibility and Influence: Empowering marketing through visibility and predictive value metrics.
• Integration and Inclusion: Breaking down silos and activating data in real-time.