The Future of Event Marketing

Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based on an exclusive survey of 150 global marketing leaders.

Get exclusive insights from the research, including how to optimize this critical marketing channel, from Cvent. You’ll find out:

•  Areas where marketing leaders lack confidence in their event programs
•  Actions to take to close that confidence gap
•  How technology is helping leaders, and their teams, find success