ADWEEK Creative Tech Awards

ADWEEK is proud to present our inaugural Creative Tech Awards, which honor the most innovative and creative uses of technology in marketing and advertising.

The honorees for the Creative Tech Awards must have technology at the heart of the creative campaign or initiative. They will have found new and inventive ways to apply emerging or established forms of tech as part of a marketing plan. They must prove that the use of technology was distinctive while helping to meet the brand’s objectives.

We will accept submissions across 10 categories from brands, agencies and technology companies. Entries will be judged by Adweek’s editorial team and a panel of external experts in creative technology.

For awards deliberations, judges will use an “Innovation Scorecard” based on five criteria: Saleability, Credibility, Originality, Practicality, Expandability (SCOPE). Saleability—is the innovation commercially viable? Credibility—does the innovation have legitimacy and impact in the market and industry? Originality—is the innovation verifiably new or novel? Practicality—Does the innovation solve a problem? Expandability—Can the innovation be scaled?

Award winners will be revealed in the November 12^th issue of ADWEEK and featured on Adweek.com