Innovate your media business models with artificial intelligence

In today's fast-paced business landscape, data-driven decision-making is crucial. With 74% of consumers actively seeking personalized experiences, media businesses are under pressure to deliver ultra-tailored user journeys.

This 45-minute session from Ad Age and Zuora will explore how leading media companies are creating advanced language models from extensive historical content. We’ll review how these models are enhancing content discovery, personalization and user engagement, and are providing media subscribers with deeper insights and understanding.
 
We’ll also explore:

• How AI can tailor media offers and pricing to individual preferences, increasing acquisition, satisfaction and retention.
• The AI-powered algorithms that analyze reader behavior, to offer content that drives higher subscription rates, revenue and retention.
• How multiple AI-driven offers can be launched quickly, to determine which works best.