Navigating the New Video Landscape: Strategic Insights for Service Providers

In this one-of-a-kind discussion, we will uncover the special alignment that advertising, set-top boxes (STBs), and broadband services -- when combined -- can deliver to bottom lines. In today's rapidly evolving video & broadband landscape, service providers face multifaceted challenges -- from declining margins to intensifying fixed wireless broadband competition. This panel, specifically designed to address these challenges, explores how they affect service providers' customer retention and revenue opportunities.

Join B&C's Jon Lafayette as he moderates a conversation with Marc Cohen, Chief Revenue Officer of Evolution Digital, the largest managed Android TV STB and premier residential Wi-Fi devices provider, and Dave Solomon, CEO of Viamedia, America's leading independent ad rep firm. They will not only examine key pain points, but also provide practical solutions on how to harness the potential of integrated broadband and video services to for cost-effective growth and retention. They'll also delve into the critical role of partnerships in aligning technology and advertising to unlock innovative solutions. This panel will provide valuable insights into how providers can optimize business models and build resilient, revenue-generating strategies amidst a highly competitive landscape, giving you the tools to thrive in these challenging times.