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Jul 17 - Jul 17, 2024

Guesswork Doesn’t Work: Measuring the Metrics that Matter


Free Event 
Media Measurement , Social Media , CX - Customer Experience , Audience Measurement
Host User
Guesswork Doesn’t Work: Measuring the Metrics that Matter

Go Beyond Impressions for PR Measurement and Results

Join Meltwater and industry expert Carolyn Pilkington Sklar, VP of Brand Communications and Corporate Brand at Danone North America, for a webinar on going beyond just impressions and measuring the metrics that really matter. We will share real-world campaign examples on driving changes consumers want and moving past mere novelty to deliver real value.

You’ll learn how to:

  • Drive consumer engagement/adoption through marketing strategies without appearing self-serving
  • Recognize consumer shifts and what they are looking for in companies
  • Unlock new ways customers view your products and become top category leaders
  • Blend PR, marketing, and communications efforts for better storytelling to your customers