Join Meltwater and industry expert Carolyn Pilkington Sklar, VP of Brand Communications and Corporate Brand at Danone North America, for a webinar on going beyond just impressions and measuring the metrics that really matter. We will share real-world campaign examples on driving changes consumers want and moving past mere novelty to deliver real value.

You’ll learn how to:

• Drive consumer engagement/adoption through marketing strategies without appearing self-serving
• Recognize consumer shifts and what they are looking for in companies
• Unlock new ways customers view your products and become top category leaders
• Blend PR, marketing, and communications efforts for better storytelling to your customers