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Jun 12 - Jun 12, 2024

H1 2024 TV Ad Spending Trends


CTV , Insights Development , Sports Marketing , AdTech/MarTech
Host User
H1 2024 TV Ad Spending Trends

Connected TV’s (CTV) share of the TV ad spending pie continues to grow as more streamers lean into promoting ad-supported tiers. Some are more successful than others, benefiting from the allure of live programming like sports.

During this Meet the Analyst Webinar, our senior analyst Ross Benes will cover everything you need to know about TV ad spending trends in 2024.