ADWEEK X convenes executives and leaders from disparate sectors of the marketing ecosystem—from brands to agencies to ad tech to the entertainment world and other partners—and spotlights their intersections. We bring them together to align and unearth collaboration opportunities, break down silos, tackle shared challenges, bust myths, and partner to forge the best version of our industry's future.

At this year’s ADWEEK X, we will examine the intersection of advertising and entertainment. As these two industries move closer together and take a page from one another, collaborating and borrowing expertise on consumer engagement, loyalty, fandom, storytelling, and more, understanding and optimizing this dynamic is vital—now more than ever.